Brand Lines
Seven lines under the MGA Entertainment house
Each line opens to its own series and products.
L.O.L. Surprise!The grown-up spin on L.O.L. - fashion dolls with a Tween attitude, the line that bridges play and collector tiers.
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MGA's MiniverseThe mini food-craft phenomenon - Real Brands, Sanrio, Harry Potter, Taco Bell and SpongeBob themes in blind-box PDQs.
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BratzThe core four in ultra-shiny chrome styling, each with a commemorative 25th-anniversary charm.
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Moj MojMGA's squishy collectible line in 36-piece PDQs - low price point, high impulse appeal.
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Rainbow HighThe K-Pop entry doll line - a social-ready, music-driven fashion-doll range.
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HyojoFan-favorite candy and snack icons reimagined as premium multi-material collectibles.
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TatabaUltra-soft collectible plush sidekick sets - year-round plush demand.
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