Moj Moj is MGA Entertainment's squishy collectible line, soft, tactile and low-priced, which is exactly the profile that turns a checkout counter into incremental revenue. Here's a practical display playbook for US retailers, dollar stores, party shops and online sellers who want to test the line from China with full invoices and batch traceability.
Impulse add-ons live or die on three things: the item has to be cheap enough to grab without thinking, tactile enough to beg a squeeze, and small enough to sit where the wallet already is. Moj Moj hits all three. It's a squishy collectible, so the "squeeze and smile" reflex does the selling, no explanation needed at a busy counter. And because every Series 1 assortment ships in a 36-piece PDQ display case, one unit is a complete, mix-ready set rather than loose stock that needs its own fixture.
That last point matters for resellers. A line that arrives pre-packed as a counter display is the difference between "I'll think about a fixture" and "put it on the counter tomorrow." For a first test, that removes the single biggest reason buyers stall. See the full Moj Moj line sheet →
Series 1, Full Range is new for Spring 2026 and covers the whole squishy family in one consistent packaging format. Five assortments, each in a 36-piece PDQ:
| Assortment | Case Pack | What it is |
|---|---|---|
| Squish | 36 pcs | Super-soft squishy characters, the core line |
| Bubble | 36 pcs | Bubble balls with a mini Moj Moj character inside |
| Crunch | 36 pcs | Satisfying crunch-texture format |
| Bubble & Crunch | 36 pcs | Mixed format with mini characters inside |
| Pop | 36 pcs | Pop format with one mini character each |
Every assortment uses the same 36-piece PDQ, so you can mix formats across counters without juggling different case sizes. The full model numbers and spec sheet (dimensions, carton volume, wholesale pricing) come with your quote, explore the Series 1 page →.
A playbook is only useful if it's executable on a real shop floor. These four moves are built around the 36-piece PDQ and the impulse nature of the product:
Place the 36-piece PDQ within arm's reach of the register, the eye-line of a customer who is already paying. The whole point is the unplanned grab. A PDQ that sits on a back shelf becomes inventory; one at the counter becomes velocity.
Rotate Squish, Bubble, Crunch, Bubble & Crunch and Pop across different counters or endcaps so each location feels distinct. Because they're all the same case size, restocking is one motion, not five.
Open one unit as a "try me" demo if your channel allows it. The tactile hook is the pitch, once a shopper squeezes it, the low price point does the rest. Pair it with a small "New" or "Hot" callout card.
A 36-piece PDQ at a busy counter can move fast. Track how many days one PDQ lasts at your best location and set a reorder trigger before it empties, so the impulse slot never goes dark. Small, steady restock beats a big one-off buy.
For online sellers the same logic applies to the product photo and the "add-on" slot at checkout, a soft, squeezeable hero shot next to the cart converts the same impulse. Verify your stock is genuine first →
A named squishy line at the counter only works if the stock is genuine and the paperwork is clean. We source genuine Moj Moj merchandise through trade channels in China and provide full commercial invoices, batch traceability and per-SKU documentation on every quote, regardless of order size. NewbeeToy is an independent wholesale trading company and is not affiliated with the brand owner.
For US resale, confirm packaging language and safety markings against US requirements (CPSIA / CPC, ASTM F963, CPSC eFiling), and verify current rules with the relevant agencies, because compliance requirements change. This is one of the checks in our toy safety compliance checklist, and the discipline behind our supplier verification guide.
Send an RFQ, you'll get itemized pricing, confirmed case-pack sizes and freight options within 24–48 hours.